The City of Brimbank is the second-largest municipality in Melbourne, located in the Western Region about 20 km from the central business district.
Stretching across 25 suburbs, communicating council services is crucial to maintaining efficiency in their operations.
Brimbank City Council has developed an online platform which allows residents to apply for services, report issues, make payments, keep up to date with the latest news and discover events in the municipality.
Brimbank council approached SBP Creative Media in 2017 to produce a promotional video for their new website. Encouraging residents to complete council transactions online will take time. We worked with Brimbank to develop a video that:
- Increased awareness of online services as a whole.
- Introduced the type of services that can be completed online.
With the plan to distribute the video using Facebook advertising, we produced a short 30-second promotional video that introduced each of the website services through a voiceover and included text for those who discover videos in their newsfeed on silent.
To keep within the councils budget, we utilised staff as subjects and filmed at locations around the council offices.
See the end results of the Promotional Video Production: