Overview
Facebook advertising is an effective way for most businesses to reach their target audience online.
With a number of aged care facilities across Victoria, Homestyle has been sending targeted traffic from Google Adwords to landing pages for each home.
Homestyle wanted to explore the possibility of reaching new audiences through Facebook advertising.
The Challenges
The marketing manager at Homestyle Aged Care consulted SBP with the aim of:
- Sending targeted traffic to Homestyle facilities landing pages.
- Generate new leads and enquiries for the business.
Solutions
Pictures speak louder than words and videos take it to the next level! We chose to use video as the media for this advertising campaign.
We created an introduction video to showcased Homestyle’s Point Cook manor home. The video required no sound and had subtitles to make it easy to follow on social media in silent newsfeeds.
The video was produced with the advertising campaign in mind meaning all elements were optimised for social media.
The Result
At the begining of the campaign, we spent time to develop a strategy for the Facebook advertisement.
Each month this was reviewed, optimised and reports were delivered to the Homestyle aged care marketing manager.
Here’s a snapshot of the results this campaign drove.
97,846
IMPRESSIONS
17,074
VIDEO VIEWS
1,583
WEBSITE CLICKS
Watch the Facebook advertising video we produced below.
