Overview

Facebook advertising is an effective way for most businesses to reach their target audience online.

Many parents in Australia are using social media as a way of keeping up with family and friends.

This is a great time to reach parents with products and services related to their family lives such as schooling.

Thomas Carr wanted to engage parents and drive attendance to their annual open day.

The Challenges

The marketing manager at Thomas Carr College consulted SBP with the aim of:

• Driving attendance to the college open day.
• Capture information of parents planning to attend.

Solutions

Pictures speak louder than words and videos take it to the next level! We chose to use video as the media for this advertising campaign.

The word ‘Open Day’ implies activities and demonstrations and that’s exactly what was planned.

Using a quick 30-second video we showcased the key activities that would be happening throughout the day. We utilised existing footage from past projects to align with what was planned.

As many users scroll on social media without sound, we ensured that titles were used to deliver the message.

The Result

Before we took the video to Facebook, we spent the time to discuss the audience targeting, landing page and call to action that were to be used.

This was reviewed by Thomas Carr prior to the launch of the campaign, as our team watched over the results.

With a highly targeted audience (limited to surrounding suburbs) we reached a significant audience and drove an increased attendance of families.

Here’s a snapshot of the results this campaign drove.

21,722

IMPRESSIONS

3,013

VIDEO VIEWS

141

WEBSITE CLICKS

Watch the Facebook advertising video we produced below.