To showcase the 2019 Business of Food Expo and assist with the marketing of future events. The team from the business of food wanted to create a range of content that would engage and excite food retailers and producers.
|The aim for the Business of Food marketing their Expo was to:|
- Drive attendance to the Business of Food Expo.
- Produce content to engage audiences after the day and market future Expos
With limited footage from past events, we created a series of animated videos targeted at the reasons each type of business owner may attend. This was then used within a Facebook advertising campaign to drive ticket purchases for the expo.
Event Content Production
An overview of the event including snippets from the speaker lineup and footage of attendees. This will be used to promote future events and encourage audiences to attend. Various edits were also created for organic social media distribution and targeted towards each area of the expo (sponsors, attendees, stallholders).