Facebook Advertising for Food Event | Digital Agency Case Study

Facebook Advertising – Business of Food Event

The Business of Food expo is for businesses dreaming of making a packaged food product for a retail shelf or planning to expand their existing business. This interactive event will feature high profile speakers, panel discussions and multiple exhibitors.

11K

Reach

4.8K

Video Views

10

Direct Purchases

Overview

To showcase the 2019 Business of Food Expo and assist with the marketing of future events. The team from the business of food wanted to create a range of content that would engage and excite food retailers and producers.

The Challenge

The aim for the Business of Food marketing their Expo was to:
  • Drive attendance to the Business of Food Expo.
  • Produce content to engage audiences after the day and market future Expos

Outcome

Event Advertising

With limited footage from past events, we created a series of animated videos targeted at the reasons each type of business owner may attend. This was then used within a Facebook advertising campaign to drive ticket purchases for the expo.

Event Content Production

An overview of the event including snippets from the speaker lineup and footage of attendees. This will be used to promote future events and encourage audiences to attend. Various edits were also created for organic social media distribution and targeted towards each area of the expo (sponsors, attendees, stallholders).

Facebook Advertising - Business of Food

About The Business of Food

About The Business of Food expo is for businesses dreaming of making a packaged food product for a retail shelf or planning to expand their existing business. This interactive event will feature high profile speakers, panel discussions and multiple exhibitors.

Industry: Event / Business Incubator Program

Company Size: Small

Location: Melbourne

Services Delivered: Facebook Advertising

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