SBP Creative Media worked with Woodlea on a series of videos showcasing the backgrounds and culture of current residents.
Since opening, Woodlea has built a diverse community. This includes residents from various countries, backgrounds and cultures. Woodlea wanted to showcase the cultural diversity of existing residents.
The aim of these videos was to:
- Build trust with audiences online using testimonies.
- Showcase cultural diversity of current residents.
- Make connections to the Woodlea brand using stories.
The ‘Faces of Woodlea’ series shared stories from families living in the estate. This provided an insight into the different cultures living in Woodlea.
Each participating residents was also asked to share something from their culture.The video testimonials we’re edited and used as individual pieces of social content.
Finally, we collated the best responses into an overview video introducing Woodlea estate.
These videos received significant tractions across social media with over. Woodlea is also using this content through the sales journey and have embedded them in the website.
Watch the videos we produced below.