Digital Marketing & Sales. Why you need Both!
SBP Podcast – Ep 5
For most business making decisions around the future of their sales and marketing, struggle between determining, if salespeople making calls & sending emails is best or if Online Advertising and Email marketing are more effective.
In this video we discuss the topic and why it is important to keep a balance and how nothing has changed since things went digital (People have questions Sales & Marketing have answers).
Digital Should be used to strengthen the Sales team – Traditional Marketing to Digital would be educating the market on your products, service and solutions. Your Digital marketing efforts should be an extension of this and providing resources leading to a salesperson.
Manual prospecting (sales Personal) can be lengthy, having a strong relationship with your digital team can allow you to identify new ways of prospecting.
How to find the balance between:
- Prospecting, Ledgen and appointments (Ads vs Manual Prospecting)
- In person sales meetings Vs Zoom or Skype
- Solution focused (Leverage digital but keep humans at the heart of it all)