Traditional Marketing vs Digital Marketing – SBP Podcast

Published By

Lachlan Hall

Lachlan Hall

Traditional Marketing vs Digital Marketing

Traditional Marketing vs Digital Marketing

SBP Podcast Episode 7 – Traditional Marketing vs Digital Marketing

I this week’s podcast we revisit a blog topic that has received a lot of attention on our website.

To explore and compare digital marketing vs traditional marketing we started by:

Exploring the pros & cons of each form of marketing. And how having a clear strategy will help you make this decision. We also discuss how this will all differ depending on your industry, business and target customers.

Share various digital and traditional marketing tactics for each stage of the marketing funnel. This helps to understand what online marketing activities you could substitute for things you are doing currently (swapping newspaper advertising for social media advertising).

Finally, we share the tools you will need to use to measure and evaluate the effectiveness of each marketing tactic. Allowing you to understand your current performance, whilst measuring future marketing efforts and being able to evaluate the effectiveness.

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